Marketing Archives - IRIS KashFlow Accounting & Payroll | Free Trial - No Card Required‎ Tue, 06 Jun 2023 09:32:33 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.3 https://www.kashflow.com/wp-content/uploads/2019/11/kashflow-icon-2.png Marketing Archives - IRIS KashFlow 32 32 Six Reasons You Should Adopt Online Marketing https://www.kashflow.com/blog/why-online-marketing/ Fri, 07 Jul 2017 08:23:48 +0000 https://www.kashflow.com/?p=78036 Whether you’re a brand new business or an industry stalwart – you need to take your marketing online. Why? Well, here’s six big reasons, in no particular order: Your online presence is permanent You won’t always be sat at a stall in a Trade Fair. The advert you’re running won’t run endlessly. But your website, […]

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]]> What You Need To Know Before Starting Your Own Business https://www.kashflow.com/blog/need-know-starting-business/ Tue, 25 Apr 2017 13:00:53 +0000 https://www.kashflow.com/?p=77455 Starting your own business can be exciting, worrying and stressful and it is important to understand the implications of your decisions and do thorough research before making the jump. The following tips should help you make the best decisions for your business. Sole Trader or Limited Company? Whether you will be a small business or […]

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]]> 5 Ingredients To Consider For Powerful Email Marketing https://www.kashflow.com/blog/5-ingredients-powerful-email-marketing/ Thu, 23 Feb 2017 15:35:19 +0000 https://www.kashflow.com/?p=76821 Some would argue it’s dead in the water. However studies show that three quarters of companies agree that email marketing offers excellent to good return on investment. Not only that, email use is set to soar with a whopping 3 billion users expected by 2020. These figures speak for themselves – email marketing is very […]

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]]> 4 Future Predictions For Small Business Accounting https://www.kashflow.com/blog/4-predictions-small-business-accounting/ Wed, 18 Jan 2017 14:01:42 +0000 https://www.kashflow.com/?p=76388 Some love it, others loathe it, but however you feel about change, it’s the only constant in this life. In order for your small business to stay competitive, it’s crucial you stay tuned to changes in industry and general working practices. How well you respond to this change will ultimately determine whether you’ll sink or […]

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]]> Introducing New KashFlow https://www.kashflow.com/blog/introducing-new-kashflow/ https://www.kashflow.com/blog/introducing-new-kashflow/#comments Wed, 05 Mar 2014 12:10:08 +0000 http://www.kashflow.com/?p=65036 When it comes to making improvements to cloud software, the words ‘version two’ are…a bit dirty. Cloud software development is generally very nimble, incremental and, by definition, is never finished. As such, new iterations are rarely different enough to warrant the label of a version number. However, during several big meetings about improving KashFlow, it […]

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]]> https://www.kashflow.com/blog/introducing-new-kashflow/feed/ 14 The Business (No) Show https://www.kashflow.com/blog/the-business-no-show/ https://www.kashflow.com/blog/the-business-no-show/#comments Wed, 27 Nov 2013 11:01:35 +0000 http://www.kashflow.com/?p=64679 As The Business Show draws ever closer, we realised we couldn’t put off writing this post any longer. This week, tomorrow and on Friday, Olympia will be filled with entrepreneurs, new (and potential) business owners and b2b companies. Some of our competitors in the accounting software space will also be attending…but we won’t be there. […]

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]]> https://www.kashflow.com/blog/the-business-no-show/feed/ 3 Generating Buzz with Ann Summers, a Rabbit and the Evening Standard https://www.kashflow.com/blog/generating-buzz-with-ann-summers-rabbit-evening-standard/ Mon, 25 Nov 2013 11:53:27 +0000 http://www.kashflow.com/?p=64661 When we heard that the special guest at the final Evening Standard Business Connections event was Jacqueline Gold, the CEO of Ann Summers and Knickerbox, we couldn’t resist having a bit of fun with it. Introducing Buzz the Bunny, KashFlow’s newest employee/mascot! (He’s also in charge of HR. ) We’ve long joked about creating a […]

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]]> How to Outsource Your Life https://www.kashflow.com/blog/how-to-outsource-your-life/ Fri, 23 Aug 2013 10:10:33 +0000 http://www.kashflow.com/?p=63406 Over the past ten years or so there has, quite rightly, been a lot of discussion around whether or not the ‘traditional’ way of working is relevant anymore. With working from home and the prevalence of BYOD (Bring Your Own Device) policies on the rise, there’s no doubt that things are already changing. A cursory […]

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]]> How to lose MailChimp accounts and alienate people. https://www.kashflow.com/blog/how-to-lose-mailchimp-accounts-and-alienate-people/ https://www.kashflow.com/blog/how-to-lose-mailchimp-accounts-and-alienate-people/#comments Tue, 09 Jul 2013 13:32:47 +0000 http://www.kashflow.com/?p=62760 Part I: Ch-ch-ch-changes This year at The Business Show we decided to do something different. Not ground-breaking by any stretch of the imagination, but different to what we previously did. In the past, we used to frantically try to set up trial accounts for anyone and everyone that came to our stand. Of course, these trialists generally […]

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]]> https://www.kashflow.com/blog/how-to-lose-mailchimp-accounts-and-alienate-people/feed/ 6 Spotifired – why we can’t advertise with Spotify any more https://www.kashflow.com/blog/spotifired/ https://www.kashflow.com/blog/spotifired/#comments Thu, 16 May 2013 13:40:05 +0000 http://www.kashflow.com/?p=62342 An Open Letter. Dear Spotify, We love Spotify at KashFlow. Nearly all our staff have personal accounts, and we have Sonos throughout the office running primarily from a dedicated Spotify account too. Many of us use it on our phones on the commute into work too. We’re addicts. Last year, and then again in January […]

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]]> https://www.kashflow.com/blog/spotifired/feed/ 9 The Importance of Brand Awareness https://www.kashflow.com/blog/the-importance-of-brand-awareness/ Tue, 07 May 2013 12:13:38 +0000 http://www.kashflow.com/?p=64290 To a small business, building brand awareness can seem like a big task. A brand, and knowing how to make it grow, can seem like an intangible thing to grasp. Companies like Pepsi or Microsoft can maintain the recognition and awareness of their brand with big outlays on advertising campaigns across all formats. They can use […]

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]]> Facebook Advertising Sucks https://www.kashflow.com/blog/facebook-advertising-sucks/ https://www.kashflow.com/blog/facebook-advertising-sucks/#comments Tue, 09 Apr 2013 10:06:22 +0000 http://www.kashflow.com/?p=61814 Last year, we ran a large scale advertising campaign made up of a number of different elements. One source that performed much better than we were expecting was Spotify – we tracked a substantial amount of trialists and experienced a lot of positive interaction on social media while the advert was running, not to mention […]

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]]> https://www.kashflow.com/blog/facebook-advertising-sucks/feed/ 14 Social Media Policy? Eww. https://www.kashflow.com/blog/social-media-policy-eww/ Tue, 22 Jan 2013 11:56:15 +0000 http://www.kashflow.com/?p=56410 A few months back, we completely revised the way we handled social media. The closest thing we’d ever had to a social media policy was (or at least can be translated from its original, cruder form as…) ‘don’t be stupid.’ If you have to think about whether or not posting something is a good idea, it’s […]

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]]> Marketing: Would you prefer one-size-fits-all or a size 10½? https://www.kashflow.com/blog/marketing-would-you-prefer-one-size-fits-all-or-a-size-10%c2%bd/ Wed, 16 Jan 2013 11:55:24 +0000 http://www.kashflow.com/?p=56409 Today we shared an advert that we were stopped from running by a publisher. It prompted some conversation about marketing and a comment was made along the lines of “it’s not clever to exclude half the population in your advertising” Putting aside for a moment the fact that we could be excluding/putting off people due […]

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]]> HOW TO: PR for Startups https://www.kashflow.com/blog/how-to-pr-for-startups/ Thu, 10 Jan 2013 11:53:44 +0000 http://www.kashflow.com/?p=56408 When asked about the differences between marketing, advertising and PR there’s a story that my dad, who has founded two PR companies in the North East, likes to tell. It’s one of the better stories he tells, so I’m pretty sure he stole it. It goes like this – A marketer, a PR man and […]

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]]> #KFXmas (and a marketing dilemma…) https://www.kashflow.com/blog/kfxmas-and-marketing-dilemma/ https://www.kashflow.com/blog/kfxmas-and-marketing-dilemma/#comments Mon, 26 Nov 2012 11:24:17 +0000 http://www.kashflow.com/?p=54156 We’re dreaming of a pink Christmas… We love our customers. A lot of companies say things like that, but I hope that by now you know that when we say it we really mean it. That’s why every year we throw a big Christmas party for customers, trialists and any other cloud software, business or tech […]

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]]> https://www.kashflow.com/blog/kfxmas-and-marketing-dilemma/feed/ 2 Do you have enough followers to read this blog post? https://www.kashflow.com/blog/do-you-have-enough-followers-to-read-this-blog-post/ Wed, 14 Nov 2012 16:21:23 +0000 http://www.kashflow.com/?p=53205 It probably comes as no surprise to some of you that a few members of the KashFlow Krew are Twitterholics – around 50% of staff here use it, and Management Today kindly voted Duane one of the top 50 entrepreneurs on Twitter (coming above two Dragons’ Den dragons, no less…). Although we have a dedicated community manager […]

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]]> Are your best sales leads in the trash can? https://www.kashflow.com/blog/are-best-sales-leads-trash-can/ Mon, 05 Nov 2012 12:48:32 +0000 http://www.kashflow.com/?p=52429 The following is a guest post by John Paterson.  John has used, implemented and overseen a number of CRM systems as a salesperson, sales manager, sales director, COO and CEO.  Off the back of his experiences as CEO of CRM vendor Oxygen Solutions, he saw a gap in the market for a simple, straightforward hosted CRM system […]

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]]> Free Money for Your Business https://www.kashflow.com/blog/smarta-100-free-money/ https://www.kashflow.com/blog/smarta-100-free-money/#comments Mon, 08 Oct 2012 16:22:53 +0000 http://www.kashflow.com/?p=48860 We’re delighted to have been chosen as one of the Smarta 100! But this blog post isn’t just a blatant brag fest – we want to share some of the love. Voting is taking place for one of the hundred to win ten grand… So yes, we need your votes, but we know what the […]

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]]> https://www.kashflow.com/blog/smarta-100-free-money/feed/ 11 An ode to our support team. https://www.kashflow.com/blog/an-ode-to-our-support-team/ https://www.kashflow.com/blog/an-ode-to-our-support-team/#comments Tue, 02 Oct 2012 15:29:28 +0000 http://www.kashflow.com/?p=48170 There’s a policy (but we don’t call it a policy, because ‘policy’ is a pretty horrible word) here at KashFlow that’s pretty key to how we do hiring – EVERY new hire has to spend two weeks on technical support before they start in the position they were hired for. If, for whatever reason, they […]

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]]> https://www.kashflow.com/blog/an-ode-to-our-support-team/feed/ 2 Am I paranoid? https://www.kashflow.com/blog/am-i-paranoid/ https://www.kashflow.com/blog/am-i-paranoid/#comments Wed, 29 Aug 2012 14:15:36 +0000 http://www.kashflow.com/?p=44073 This isn’t the first time that someone has suggested Sage like to copy KashFlow’s marketing activities. Given that Sage are often (supposedly derogatively) referred to as a marketing machine instead of a technology company, I’ve always taken it as a compliment. There have been a few things they’ve done recently that look like they’ve taken […]

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]]> https://www.kashflow.com/blog/am-i-paranoid/feed/ 18 Work Hard and Be Nice. https://www.kashflow.com/blog/work-hard-be-nice/ Tue, 21 Aug 2012 10:24:43 +0000 http://www.kashflow.com/?p=42903 As well as being our PR company’s mantra, ‘Work hard and be nice’ is the only way to do business as far as we’re concerned. Innovations like Twitter and easy to use blogging platforms have changed the face of both social and business universes. Individuals like Robert Scoble have reached celebrity status simply by living […]

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]]> Thoughts and opinions are my own, not that of my employer. And so is my Twitter account. https://www.kashflow.com/blog/using-personal-social-media-accounts-small-business/ Fri, 15 Jun 2012 14:07:54 +0000 http://www.kashflow.com/?p=34398 Thoughts and opinions are my own, and not that of my employer. It’s rare that I get through a day without seeing some variation of this phrase in someone’s Twitter bio. In case you haven’t noticed, several members of the KashFlow team are pretty active on Twitter. At a networking event last night, someone expressed […]

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]]> The Importance of Trade Shows to Small Businesses https://www.kashflow.com/blog/the-importance-of-trade-shows-to-small-businesses/ Fri, 08 Jun 2012 08:28:27 +0000 http://www.kashflow.com/?p=64469 The UK Trade Show industry has an £11 billion impact on the UK economy, with over 900 shows a year taking place. Getting the most out of a trade show depends on a few things. Picking the right arena for the business to shine is very important – aiming for smaller venues where staff will […]

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]]> Live Blog – Digital Sizzle 4: an audience with Tech City https://www.kashflow.com/blog/digital-sizzle-4-audience-with-tech-city/ https://www.kashflow.com/blog/digital-sizzle-4-audience-with-tech-city/#comments Thu, 17 May 2012 13:56:16 +0000 http://www.kashflow.com/?p=28121 Please note: The opinions voiced in this article are those of Stuart Bradley (me) or those of the companies alluded to within the article, not those of KashFlow Software Ltd. i.e. plz don’t sue. The validity of the Tech City Investment Organisation is probably one of the biggest issues currently under scrutiny in the London tech scene. […]

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]]> https://www.kashflow.com/blog/digital-sizzle-4-audience-with-tech-city/feed/ 3 The Effect of Shorter Trial Periods for SaaS https://www.kashflow.com/blog/the-effect-of-shorter-trial-periods-for-saas/ https://www.kashflow.com/blog/the-effect-of-shorter-trial-periods-for-saas/#comments Wed, 16 May 2012 11:14:24 +0000 http://www.kashflow.com/?p=27776 A couple of months ago I wrote that we were reducing our free trial period for our online accounting software. To summarise: we have always offered a 60 day trial, one of the longest in our industry. I decided to drop it to 14 days – one of the shortest. The reasoning for this was that […]

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]]> https://www.kashflow.com/blog/the-effect-of-shorter-trial-periods-for-saas/feed/ 13 HOW TO: Network at events. (Hint: Stop thinking about ‘networking’) https://www.kashflow.com/blog/how-to-network-at-events-stop-thinking-about-networking/ Mon, 30 Apr 2012 10:41:43 +0000 http://www.kashflow.com/?p=25347 I came across this post on The Next Web over the weekend and thought it made some interesting points. Recent studies have suggested that, as a society, we’re actually regressing to our neanderthal roots – our compulsions to check our smartphones every five minutes are hindering our empathy and ability to communicate with other human beings. […]

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]]> 5 easy ways to improve your small business copywriting https://www.kashflow.com/blog/5-easy-ways-to-improve-your-small-business-copywriting/ https://www.kashflow.com/blog/5-easy-ways-to-improve-your-small-business-copywriting/#comments Mon, 16 Apr 2012 09:30:31 +0000 http://www.kashflow.com/?p=22641 This is a guest post by Georgina El Morshdy.  Georgina is a freelance copywriter specialising in writing hard-working copy for micro-business. She also blogs at Copywriting Gems and posts weekly tips and ideas to help improve persuasive writing. If you write your own copy you can also sign-up for her free eBook – 7 Steps […]

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]]> https://www.kashflow.com/blog/5-easy-ways-to-improve-your-small-business-copywriting/feed/ 2 HOW TO: Exhibit at events (and how not to…) https://www.kashflow.com/blog/how-to-exhibit-at-events-and-how-not-to/ https://www.kashflow.com/blog/how-to-exhibit-at-events-and-how-not-to/#comments Tue, 27 Mar 2012 15:00:51 +0000 http://www.kashflow.com/?p=20402 Here at KashFlow, we love events. Although social media is great for gauging people’s opinions on products, features and ideas, you may find that you tend to interact only with people who either really love something you’ve done or really dislike it. The (sad) fact is, you might never get to speak to the other […]

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]]> https://www.kashflow.com/blog/how-to-exhibit-at-events-and-how-not-to/feed/ 5 Shorter Trial Periods https://www.kashflow.com/blog/shorter-trial-periods/ https://www.kashflow.com/blog/shorter-trial-periods/#comments Sun, 11 Mar 2012 22:42:54 +0000 http://www.kashflow.com/?p=17437 We’ve just changed the standard trial period for our SaaS Accounting Software product from 60 days to 14 days for any new trials as from right now. This is a big change for us as it’s been 60 days ever since we started. Why? We analysed our trial data and found that the vast majority of […]

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]]> https://www.kashflow.com/blog/shorter-trial-periods/feed/ 42 Be friends with your customers https://www.kashflow.com/blog/be-friends-with-your-customers/ https://www.kashflow.com/blog/be-friends-with-your-customers/#comments Tue, 06 Mar 2012 10:30:17 +0000 http://www.kashflow.com/?p=16176 This is a guest post by Veronica Pullen. Veronica Pullen specialises in social media communication and is the Creator of Social Media Prospector for Twitter – a unique training system for business owners who want to achieve greater results from Twitter. The program is based on her unique insights into how people communicate and will teach […]

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]]> https://www.kashflow.com/blog/be-friends-with-your-customers/feed/ 2 The Valentine’s fun aftermath https://www.kashflow.com/blog/the-valentines-fun-aftermath/ Thu, 16 Feb 2012 14:15:20 +0000 http://www.kashflow.com/?p=11946 As we wrote earlier this week, we emailed our customers a poem in hopes of finding our one true Valentine. Actually, we asked them to tell us how much they love us in exchange for chocolates. THE RESULTS We weren’t sure what to expect, but the results were amazing! Within minutes the poems came flooding […]

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]]> Official Twitter Meeting Point for #biz2012 https://www.kashflow.com/blog/official-twitter-meeting-point-for-biz2012/ https://www.kashflow.com/blog/official-twitter-meeting-point-for-biz2012/#comments Thu, 16 Feb 2012 13:47:51 +0000 http://www.kashflow.com/?p=11809 I’ve been watching the Business 2012 event take shape over the last year. With lots of exhibitors, seminars plus the likes of Richard Branson and Alan sugar involved It looks like it’s going to be the defining business exhibition of the year. It’s taking place on the 18th to the 20th March at The O2. […]

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]]> https://www.kashflow.com/blog/official-twitter-meeting-point-for-biz2012/feed/ 2 Some Valentines Fun https://www.kashflow.com/blog/some-valentines-fun/ https://www.kashflow.com/blog/some-valentines-fun/#comments Tue, 14 Feb 2012 12:14:40 +0000 http://www.kashflow.com/?p=11450 All year our customers tell us how much they love us and we’re really grateful for the  lovely messages we receive But with so many customers now, sending them all a dozen roses would cost a fortune. So Valentines Day seemed the perfect time to find our one true love and send them a tonne […]

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]]> https://www.kashflow.com/blog/some-valentines-fun/feed/ 1 UnMarketing – Wheat, not Chaff. https://www.kashflow.com/blog/unmarketing-wheat-not-chaff/ Fri, 20 Jan 2012 15:15:39 +0000 http://www.kashflow.com/blog/?p=2858 Trains journeys are one of the few times I get to just sit and read so I was looking forward to reading some more of Atlas Shrugged on my train home last night. I think I actually swore out loud when I realised my iPad battery was dead and I hadn’t synced the book to […]

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]]> QR Codes – a Passing Fad? https://www.kashflow.com/blog/qr-codes-a-passing-fad/ https://www.kashflow.com/blog/qr-codes-a-passing-fad/#comments Thu, 13 Oct 2011 11:56:57 +0000 http://www.kashflow.com/blog/?p=2619 QR Codes are popping up all over the place. I’m told they’ve been very popular in Japan for a while now. I really can’t see what the big deal is. But then I thought that about Twitter when I first saw it. I wouldn’t want to be late to the party if there is a […]

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]]> https://www.kashflow.com/blog/qr-codes-a-passing-fad/feed/ 8 3 Marketing Lessons From The Bathroom https://www.kashflow.com/blog/3-marketing-lessons-from-the-bathroom/ https://www.kashflow.com/blog/3-marketing-lessons-from-the-bathroom/#comments Mon, 15 Aug 2011 09:58:04 +0000 http://www.kashflow.com/blog/?p=2411 When it comes to marketing insight, we’re often told to look to the likes of Apple or Coca-Cola. Less often mentioned are companies likes Proctor & Gamble or L’Oreal. But these giants have marketing down to a fine art. They need to because they’re operating in a very competitive market where there isn’t really much […]

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]]> https://www.kashflow.com/blog/3-marketing-lessons-from-the-bathroom/feed/ 1 Business Owners: Give some advice to accountants https://www.kashflow.com/blog/business-owners-give-some-advice-to-accountants/ https://www.kashflow.com/blog/business-owners-give-some-advice-to-accountants/#comments Thu, 16 Jun 2011 11:33:12 +0000 http://www.kashflow.com/?p=2247 I had lunch yesterday with Will Farnell, one of the hundreds of accountants that use our OrbitAccounts product. He had some interesting stuff to say on the changing role of the accountant. A lot of the advice they used to give is now freely available on the internet for anyone who cares to search for it […]

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]]> https://www.kashflow.com/blog/business-owners-give-some-advice-to-accountants/feed/ 20 Buy what we have today, not what we might have tomorrow https://www.kashflow.com/blog/buy-what-we-have-today-not-what-we-might-have-tomorrow/ https://www.kashflow.com/blog/buy-what-we-have-today-not-what-we-might-have-tomorrow/#comments Tue, 15 Mar 2011 13:12:09 +0000 http://www.kashflow.com/?p=2129 I got into a bit of a debate on Twitter about product roadmaps (ie, what we’re going to be adding to our accounting software product over the coming week, months and years). I thought rather than trying to explain (justify?) myself in 140 characters I should write a blog post instead. Some background Dennis Howlett […]

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]]> https://www.kashflow.com/blog/buy-what-we-have-today-not-what-we-might-have-tomorrow/feed/ 11 Top 4 PR Mistakes Made By Startups https://www.kashflow.com/blog/top-4-pr-mistakes-made-by-startups/ https://www.kashflow.com/blog/top-4-pr-mistakes-made-by-startups/#comments Fri, 11 Feb 2011 12:51:25 +0000 http://www.kashflow.com/?p=2073 Andy Barr at 10Yetis is my “go-to guy” for anything PR related. I asked him if he’d be kind enough to write a guest post for my blog. He said no. I reminded him about the incriminating photos I have of him dressed as a belly dancer doing unspeakable things to a well-known European politician. 10 […]

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]]> https://www.kashflow.com/blog/top-4-pr-mistakes-made-by-startups/feed/ 5 Remove that Twitter badge from your website – Now! https://www.kashflow.com/blog/remove-that-twitter-badge-from-your-website-now/ https://www.kashflow.com/blog/remove-that-twitter-badge-from-your-website-now/#comments Mon, 20 Sep 2010 15:51:38 +0000 http://www.kashflow.com/?p=1792 I got asked last week why we don’t have a Twitter badge on our website. I think the asker assumed it was an oversight. It isn’t. As I’ve written before, the purpose of the KashFlow website is to get potential customers to register to take a no-obligation, 60-day free trial of our accounting software. So […]

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]]> https://www.kashflow.com/blog/remove-that-twitter-badge-from-your-website-now/feed/ 18 Stop Talking Twaddle https://www.kashflow.com/blog/stop-talking-twaddle/ https://www.kashflow.com/blog/stop-talking-twaddle/#comments Thu, 19 Aug 2010 14:21:51 +0000 http://www.kashflow.com/?p=1738 It amazes me how often I see websites with appallingly bad copy. If you’re selling to a non-technical audience then pricing your product on gigabytes of data storage is a really bad idea. They don’t know or care how many documents they can store before they hit your 1GB freemium limit and then have to start paying. […]

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]]> https://www.kashflow.com/blog/stop-talking-twaddle/feed/ 3 Marketing Ninja Required https://www.kashflow.com/blog/marketing-ninja-required/ https://www.kashflow.com/blog/marketing-ninja-required/#comments Tue, 01 Jun 2010 12:35:39 +0000 http://www.kashflow.com/?p=1630 We need a marketing ninja to join our growing team at KashFlow in London, SE1 Our online accounting software business has grown from strength to strength over recent years and the team has grown significantly from 4 people not so long ago to close to 20 today. We now want to hire a full-time in-house […]

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]]> https://www.kashflow.com/blog/marketing-ninja-required/feed/ 3 Marketing Mistakes 101 https://www.kashflow.com/blog/marketing-mistakes-101/ https://www.kashflow.com/blog/marketing-mistakes-101/#comments Thu, 15 Apr 2010 13:57:21 +0000 http://www.kashflow.com/?p=1525 I’ve blogged before about dodgy leaflets, but here’s another one. This is a leaflet that was being given out on Tooley Street in London yesterday. Spot the obvious mistakes? (click to enlarge)

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]]> https://www.kashflow.com/blog/marketing-mistakes-101/feed/ 1 What’s your viral coefficient? https://www.kashflow.com/blog/whats-your-viral-coefficient/ https://www.kashflow.com/blog/whats-your-viral-coefficient/#comments Wed, 24 Feb 2010 14:02:47 +0000 http://www.kashflow.com/?p=1437 I attended a shareholders meeting last night for a small start-up. The marketing manager mentioned their “viral coefficient”. I had to raise my hand and ask what a viral coefficient actually is. The embarrassment was only slightly lessened when the majority of other people in the room confessed they’d never heard of it either. Embarrassment […]

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]]> https://www.kashflow.com/blog/whats-your-viral-coefficient/feed/ 2 A Year in the life of KashFlow – Numbers and Strategy https://www.kashflow.com/blog/2009/ https://www.kashflow.com/blog/2009/#comments Tue, 16 Feb 2010 14:20:59 +0000 http://www.kashflow.com/?p=1421 When I started KashFlow I thought a SaaS business would be a relatively simple affair in terms of what the costs would be and where the income would come from. Things never pan out exactly as you expect. So here I’m going to share some numbers with your from our performance for 2009 and some […]

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]]> https://www.kashflow.com/blog/2009/feed/ 11 Another day, another integration: easywebstore https://www.kashflow.com/blog/another-day-another-integration-easywebstore/ Fri, 03 Apr 2009 12:24:33 +0000 http://www.kashflow.com/?p=526 It seems we have a new product integrated with KashFlow virtually every day. The latest is easywebstore, a hosted ecommerce platform. To incentivise our existing customers to take up their software they are offering a 50% reduction on their setup cost. And of course we want existing easywebstore customers to become KashFlow customers so we’ve […]

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