Comments on: HOW TO: Exhibit at events (and how not to…) https://www.kashflow.com/blog/how-to-exhibit-at-events-and-how-not-to/ Accounting & Payroll | Free Trial - No Card Required‎ Thu, 30 May 2019 09:05:39 +0000 hourly 1 https://wordpress.org/?v=6.4.3 By: James Murphy https://www.kashflow.com/blog/how-to-exhibit-at-events-and-how-not-to/#comment-3530 Fri, 30 Mar 2012 14:34:05 +0000 http://www.kashflow.com/?p=20402#comment-3530 In reply to Stu.

Windows Phone 7 – which is a nice toy (and stands up well in comparison to the alternatives in terms of capability and useability) – has a visual search as standard including QR codes.

I think the point you make is valid though – don’t focus excessively on any one thing. My feeling would be that you probably should have a QR code linking to the site on the literature etc, but you shouldn’t make it a point of emphasis – it should just be there…

]]> By: Stu https://www.kashflow.com/blog/how-to-exhibit-at-events-and-how-not-to/#comment-3529 Fri, 30 Mar 2012 08:29:24 +0000 http://www.kashflow.com/?p=20402#comment-3529 In reply to James Murphy.

Really? I stand corrected then, I didn’t think anyone was building them in as standard!

Fair point; I guess that if a younger, more techy segment was quizzed on the subject both of those numbers would be higher…

]]> By: Stu https://www.kashflow.com/blog/how-to-exhibit-at-events-and-how-not-to/#comment-3528 Fri, 30 Mar 2012 08:26:56 +0000 http://www.kashflow.com/?p=20402#comment-3528 In reply to Gill McArdle.

That’s another good one! Where possible, one page leaflets that convey info quickly and concisely are a definite plus. Ideally, one should try to come up with a concept so memorable people won’t even need a leaflet to take away…but maybe that’s wishful thinking on behalf of us marketers and eco-warriors!

]]> By: James Murphy https://www.kashflow.com/blog/how-to-exhibit-at-events-and-how-not-to/#comment-3527 Thu, 29 Mar 2012 19:29:53 +0000 http://www.kashflow.com/?p=20402#comment-3527 Hmm, a QR code scanner *is* built into my smartphone (-:

I think one has to be careful with this one because its something that is a slow burn… 40% awareness is actually pretty good and 13% is more than 1 in 8 and I’ll bet that number is going up. Plus QR codes work with the tech people have got.

Now if you were talking about NFC then yes – way too soon.

]]> By: Gill McArdle https://www.kashflow.com/blog/how-to-exhibit-at-events-and-how-not-to/#comment-3526 Thu, 29 Mar 2012 14:27:11 +0000 http://www.kashflow.com/?p=20402#comment-3526 Great article – I totally agree with the ‘things not to do’ list (huddles and phones my particular dislikes) – another one for the ‘not to do’ list is give customers catalogues 2 inches thick in your promotional bag. Remember they have to carry it round for the rest of the day (so guess where they are likely to end up after a couple of hours? Yep, the bin). Happened to me a month ago at the NEC! I went in there weighing 8 stone and within an hour I must have been touching 10 stone!!

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