Comments on: Spotifired – why we can’t advertise with Spotify any more

By: Ethan Knox

Ethan Knox — Sun, 24 Nov 2013 15:38:00 +0000

what would be the value of collecting ip addresses? unless your visitors belong to the tiny percentage of people with static ip addresses the information would have no value in identifying a click source. Between dynamic public ips and sharing of public addresses by mobile carriers, what you suggest would be equivalent to identifying phone callers by the payphone they dialed in from. What you are looking for is an accurate way to measure indirect traffic from an advertisement- something that has challenged the industry forever. There are plenty of imperfect methods – landing pages, vanity urls, promo codes etc. – but no magic bullet.

By: Paul Golliker

Paul Golliker — Wed, 05 Jun 2013 11:42:00 +0000

As Kashflow’s radio agency we’ve been in conversation with Spotify and Kashflow
discussing the points raised in Patrick’s blog. We haven’t responded here until
those conversations took place but now we’re in a position to share our
thoughts.

Spotify has proved itself to be a great addition to the advertising world with
the opportunity for specific user targeting (by age, gender, location, time and
music genre) and immediate responses which can be measured and monitored.

As is the case with most advertising the creative is important especially where a call to
action is concerned. Making your audio message compelling enough to encourage
that initial ‘click’ is imperative which is where our audio expertise comes in.

Patrick is correct, people are often busy with Spotify in the background so all
audio commercials should direct users to click through to the advertiser
website through the Spotify player. From here we can measure the campaign
responses directly, however as with most campaigns there will always be a %
that visit the website directly.

Kashflow’s audio message was great with a consistently good CTR, particularly for a niche
B2B product. We also saw plenty of Twitter activity to prove it was well received.

That said, we’re constantly looking at ways to improve client’s success and we’ve raised
Patrick’s points with Spotify to see if and when they can resolve them.

Until that time we’ll still continue to be great advocates of Spotify and are open to
discussions with potential advertisers. For more information visit http://www.redapplecreative.co.uk/audio/spotify or http://radioresults.co.uk/spotify-advertising

By: Darron Mark

Darron Mark — Fri, 31 May 2013 11:31:00 +0000

We could pull the data down from a campaign built within http://www.digishare360.com which will give you live stats, hits, likes and RT’s across all the major digital platforms as well as your Google Analytics, all on one Dashboard. You should check it out. The first all platform (off line too) analytical tool that helps you publish too.

By: Alan Steenson

Alan Steenson — Fri, 31 May 2013 11:23:00 +0000

Hey Kash flow… how about making use of our new Gdock?
You can then send one out to all users with information on help desk etc… oh did I say it looks great also… 🙂 http://www.gdock.co.uk (I supply Ireland/NIreland) but contact Gdock directly for GB sales

By: Simon

Simon — Tue, 21 May 2013 13:43:00 +0000

I’ve contacted Spotify four times to request a rate card as I wanted to advertise Staff Squared with them. Spotify hasn’t bothered to return my enquires and this blog post has confirmed that I needn’t have bothered in the first instance. Thanks Patrick 🙂

By: Ismail Sidhpuri

Ismail Sidhpuri — Fri, 17 May 2013 06:35:00 +0000

In reply to Chris Padfield. There isn't any need to hit spotify API on every visit of a prospect on our website. But spotify API can allow KashFlow (and its other clients) X number of requests every day/or every Y hours where it can return list of IPs with time where a spotify user has heard about KashFlow since last day/last Y hours.

By: Chris Padfield

Chris Padfield — Thu, 16 May 2013 16:35:00 +0000

Every website that advertises on spotify using a spotify API to check every IP of every visitor to their website does not sound like something spotify will want to build – particularly when they are not really an advertising company and use ads as much as a reason for people to upgrade as they do to generate revenue. That’s also ignoring the privacy issues of telling spotify the IP of every person that visits your site; probably not ideal.

The typical solution here is to give a spotify linked offer – 2 months free (instead of 14 days) if you enter spotify on signup. Not ideal – but something you can do now.

By: Patrick johnson

Patrick johnson — Thu, 16 May 2013 15:31:00 +0000

In reply to Jon Gold. As discussed in the article. If we did that people would still google 'KashFlow' instead. you need something flawless. And it's not a particularly hard thing to implement.

By: Jon Gold

Jon Gold — Thu, 16 May 2013 13:56:00 +0000

I always thought this was a problem with Spotify ads – I pay for it but I remember the dark days of listening to awful ads all the time and then every so often actually hearing a relevant one but missing the URL. Lame.

Anyway, if people are actually googling you, why not create a kashflow.com/spotify landing page and in the ad say “GOOGLE KASHFLOW SPOTIFY” or something?