Comments on: Facebook Advertising Sucks

By: Ravi Trivedi

Ravi Trivedi — Tue, 24 Dec 2013 14:59:00 +0000

Looks like your campaign was run fairly unoptimized, and no wonder you saw poor results –

1) Frequency of 7.8 means each person saw your ad roughly 8 times. Either your targeting was too narrow, or you ran the ad for too long. Rule of Thumb, any time frequency is above 3 we stop that ad.

2 ) CTR is too low. Any ad below CTR of 0.2% should be created again till you get the higher CTR. Specific optimization will vary depending on what you had in ad, but Image is a key.

3) Did you use Day parting. Not run the ads in night .

By: Marcus Lee-Crowther

Marcus Lee-Crowther — Wed, 24 Apr 2013 22:15:00 +0000

In reply to Marcus Lee-Crowther. Just to add as well just seen good results with direct fb id uploading ie a targeted scrape of all laser targeted users instead of the usual way of filling in the facebook ad targeting section. hope this helps a few and reminds me i never did use my KashFlow trial ooops :)

By: Marcus Lee-Crowther

Marcus Lee-Crowther — Wed, 24 Apr 2013 22:10:00 +0000

hey Guys … Anyone trying to direct sell a product or service on fb will fail … but if you build a relationship with a fanpage first its a whole new board game .. IE concentrating on getting the likes first to a page with great examples like the pug t-shirt or maybe in KashFlow instance a completion to win a free copy maybe one a month would see huge difference in my own opinion and seen this work well for many services and products …At the end of the day its all about know like and trust 🙂

By: Elliott

Elliott — Wed, 24 Apr 2013 13:24:00 +0000

I’ve blocked all ads on my facebook. I go there to socialise and don’t want to see ads. If I want to buy I’ll go to Google, Amazon or similar.

By: Octopus Creative Design

Octopus Creative Design — Mon, 15 Apr 2013 12:26:00 +0000

Web designers are constantly being asked for advice on Social Media Advertising and SEO companies. There seems to be no shortage of companies offering miracle returns on investments, all too often they prove to be both expensive and ineffective. Your article has confirmed my suspicions that returns are always likely to be meagre and to reap the benefits of any online marketing campaigns you need to manage it yourself and adapt accordingly. After all, who knows your business better than you?

By: Sprinters Travel

Sprinters Travel — Wed, 10 Apr 2013 15:18:00 +0000

Hi Stu! I’ve heard that average Facebook CTR is only 0.01% so you’re doing well (in that sense!).

We’ve had a bash at Fb advertising and it’s worked well for a very localised and community directed campaign. But an ad for our general services produced hardly anything. Although the CTR is low, I think (have no proof just yet) our profile has been raised amongst our target audience and so while I won’t invest bundles in it, I reckon for the time being we’ll keep it ticking over.

By: Mr Daré

Mr Daré — Wed, 10 Apr 2013 14:52:00 +0000

Very true the FB algorithm has been tweaked to suit paid advertisments more…they also suck more lol – what a conundrum!!

Twitter better in your opinion?

By: KashFlow Software

KashFlow Software — Wed, 10 Apr 2013 13:33:00 +0000

In reply to epnkris. It was, and we did try LinkedIn but that wasn't hugely successful either! Strangely enough, we speak to a lot of business owners who haven't found LinkedIn great for advertising either...

By: KashFlow Software

KashFlow Software — Wed, 10 Apr 2013 13:28:00 +0000

In reply to Howard Davies -Lectogic. Think it really depends on your business...perhaps worth testing it and seeing if it works for you!

By: KashFlow Software

KashFlow Software — Wed, 10 Apr 2013 13:27:00 +0000

In reply to Steven Hammond. Yeah, we kinda do too...

By: epnkris

epnkris — Wed, 10 Apr 2013 09:35:00 +0000

Was this for KashFlow? At a guess Facebook might not be the best place to advertise business services given its a place largely used for fun/personal stuff. Have you tried other networks like LinkedIn and if so what was the perfomance like there?

By: Matt Chatterley

Matt Chatterley — Wed, 10 Apr 2013 07:00:00 +0000

To some extent I think “effectiveness” depends on what you’re trying to do – I’d agree with your assertion that Facebook isn’t somewhere people go to be sold to (although, where is?) – or rather the inference that there is a barrier to selling. However, if your ‘goal’ is a social conversion (e.g. getting them to like a page, or interact with you), then I think you’re more likely to succeed (haven’t measured this personally).

I definitely concur that trying to sell a subscription, your money is probably best used elsewhere, though!

By: Howard Davies -Lectogic

Howard Davies -Lectogic — Tue, 09 Apr 2013 20:45:00 +0000

We have just updated our website and was considering social media advertising. This is valued information, many thanks.

By: Steven Hammond

Steven Hammond — Tue, 09 Apr 2013 14:23:00 +0000

I want that T-Shirt!