https://www.kashflow.com/blog/3-marketing-lessons-from-the-bathroom/ Accounting & Payroll | Free Trial - No Card Required‎ Thu, 30 May 2019 09:46:31 +0000 hourly 1 https://wordpress.org/?v=6.4.3 https://www.kashflow.com/blog/3-marketing-lessons-from-the-bathroom/#comment-3107 Tue, 16 Aug 2011 18:40:00 +0000 http://www.kashflow.com/blog/?p=2411#comment-3107 Shampoo is an interesting market because ultimately every product does about the same thing and companies are still able to find ways to get people to buy a shampoo for life. I think they do this by subtly targeting different groups of people in their marketing and branding through different colors and emotions. I don’t know how well social media might work with shampoo as opposed to to colorful tv ads, but there’s a large trend towards Facebook promotion in many types of business as illustrated by the number of companies listed at http://www.buyfacebookfansreviews.com that help businesses get Facebook fans and other similar services. This subtle different promotion to different demographics can be tracked easier in the digital age and this gives smart businesses an edge if they are smart about how they approach things and track everything. I don’t think there are any hard and fast rules regarding how to promote a product other than being able to react quickly to change.

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