Comments on: What’s your viral coefficient? https://www.kashflow.com/blog/whats-your-viral-coefficient/ Accounting & Payroll | Free Trial - No Card Required‎ Wed, 29 May 2019 15:33:41 +0000 hourly 1 https://wordpress.org/?v=6.4.3 By: Chas. Cooper https://www.kashflow.com/blog/whats-your-viral-coefficient/#comment-2596 Sun, 16 May 2010 14:53:38 +0000 http://www.kashflow.com/?p=1437#comment-2596 Nice summary of the viral coefficient. Although it’s useful to know when viral marketing is working, if you want to achieve a viral coefficient of more than 1, the coefficient itself does little to help you figure out how to do so. I was recently debunking the viral coefficient to show some of the variables that are not factored into the viral coefficient, but that help a lot when you’re trying to get the coefficient to that magic value greater than 1. Maybe it would be helpful for you and your readers.

]]> By: Matt Chatterley https://www.kashflow.com/blog/whats-your-viral-coefficient/#comment-2595 Thu, 25 Feb 2010 08:13:12 +0000 http://www.kashflow.com/?p=1437#comment-2595 In which case, ours is not terribly high! We’ve always had an eye on this, though I’ve never known it as “viral co-efficient” – more as “referral rate” or similar.

One of our targets for this year is to try and increase referrals via some sort of “reward” scheme for clients who successfully refer friends/associates/etc to us.

Mind you, I doubt we’ll ever beat Facebook – after all their product is free (in cash terms, at least)!

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