Interestingly, Network Solutions have started using Twitter in a similar way. For such a simple social networking tool, especially one which has been criticized as having little business application, it is certainly proving useful to many companues. Go Twitter!

I also mentioned Rackspace (positively!) on Twitter a few weeks ago and almost instantly had contact from 3 of their guys. I was impressed.

Twilerts tell me when studentgems comes up on Twitter and I’ve been alerted to several business customers who have mentioned us. Happily all good and no complaints yet, but if I do ever see any I will now know to do exactly what Rackspace did for you.

It’s funny how generally, a private complaint letter/email detailing serious service concerns can take weeks to prompt a response.

Yet your very public mild disatisfaction on Twitter enjoys a lightning quick reaction.

Twitter power!

There are a lot of other angles to take with Twitter too – I use Twitterfall (http://twitterfall.com/) to monitor a few terms at intervals.

Specifically our company name, and some keywords which are integral to services we are offering and marketing.

If nothing else, it provides some interesting analysis on the userbase of Twitter..